When I was younger I struggled with the most common skin problems that younger women often struggle with. Impure skin, acne and allergic reactions from mostly all perfumes and skin product that were on the market.
I got allergy reactions especially when the products contained alcohol, parabens or other chemical substances. I thought for a time that I was alone having these problems. I felt almost outside, alone and I struggled to function in different social groups.
Then I started to talk about my problems, about all issues, opening up and to hear about others’ stories, opinions and experiences. I actually found out that I was not alone about those problems. Many of my friends had similar problems and issues in addition to their own experiences.
My interest became pure curiosity. Curiosity became to a systematic investigation and deep research. All the research gave me a solid expertise and more experience. I used my expertise to create new ideas and my own new products and brand.
All this created innovation, a new brand and a new brilliant business concept.
I had now developed a new cosmetic product that was adapted to my own skin type. My best friends participated more than as “test persons” and after much back and forth we discovered, to our great surprise, that my new products worked fantastic also on almost all my friends and those who tried it. No one got any negative skin reactions and everyone wondered why this is happening. How is this possible?
I did find the answer in Thailand. I got totally random in contact with a laboratory in Bangkok, specialists in using Thai herbs in cosmetic products. They where surprised and got positively tuned on, when I told them my story from Norway. This laboratory was using herbs from the mother nature’s own back garden.
I asked them to use their own scientists and botanists experts to develop some new elements that do not damage the skin. That counteracts wrinkles and also had some sort of anti age effect. Especially for women who are in an aging process. To my great surprise, I was then told that they already had such a “program” under development. Three years of research and testing had now finally given some results for me. I was now in a process of realising my first real big dream into cosmetics and my own business. Several years of skin problems and testing were now not only “my problem” anymore. It became a positive solution to my own personal skin problems, but it also became a good solution for my friends and people who struggled with the same problem as mine.
Dennapha Somchue
Dennapha Somchue
Now we have a completely new business idea, which is now spreading around both in Asia and throughout Europe. We created new cosmetic products focuses on quality and the environment. A product that only relies on mother nature’s own ingredients. A product that can be marketed and sold at an affordable and acceptable price for mostly everyone.
Dennapha Cosmeticl also wants to give something back to nature. Famous quote – “You shall reap as you sow”. Therefore, we have been implemented in a number of projects to help the society and the environment in Thailand.
In respect of the raw materials we are using and the local agriculture in Thailand, we are now actively supporting several organisations for homeless children and various training programs, which address the importance of planting trees and educating children around the term environment and recycling. This has created a great synergy effects and a solid value creation beyond the production chain it self. Innovative, social inclusion has contributed to increased motivation throughout the value chain.
Dennapha Cosmetic is proud to be part of this development in Thailand and all the countries where our products are represented.